Partner business models have evolved from project-based services to repeatable services and IP. Based on this evolution, partners should consider investing to provide managed services and marketing investment to acquire more customers.
The Cloud is a $28 billion worldwide business already. Partners can attain 28% NEW customers in the first year of Cloud selling and with higher service level margins.
What are the payoffs and what are the costs (risk and organisationally)? How do the competitive realities of your segment and its geography impact your Cloud priorities?
What are your core competencies and how can you leverage your existing skills?
(This should inform and prioritise managed services opportunities).
Understand your value proposition and offerings to your customers. Match your existing skills to cloud offerings to increase your margin.
There’s no time for amateur hour when it comes to powering your business with the best ideas, techniques, and tools. Identifying your core customers and competencies and how they can best be leveraged is the key.
Increase customer lifetime value with strategic thinking and execution planning. Securing new customers in a changing economic climate. Taking competitive market share using connected sales and innovative routes to market.
Realise results from your innovative product potential with assistance in development, market validation, compliance with industry standards and early sales. Practical guidance to tackle hurdles and build valuable networks.
After a successful 22 year international leadership career with Microsoft, Martin works with organisations to help them develop and refine their business strategy through to execution excellence and their marketing messaging to tangible results.
Drawing on his extensive technology industry experience, Gregory works as a strategy consultant with organisations in start up phase and as a mentor to established businesses looking to reignite growth.